Hayles: technogenesis, distributed cognition and hyperattention

I thoroughly enjoyed N. Katherine Hayles’ seminar earlier this afternoon at London Southbank University, as part of a double bill with Lev Manovich. Hayles’ talk was rich, and certainly full of more insights than I can recount here. But a couple of basic and I think very interesting ideas were at the core of the seminar. The first idea was what Hayles called the uncontroversial or well-established notion of technogenesis: that the human species is defined by its co-evolution with various tools and technologies; or, that the inside – subjectivity – is always contaminated by the outside – technics. The second basic idea was that of distributed cognition: that cognition involves more than the neocortex, but also the body and its extended material and technological environment.

From these two basic ideas, Hayles’ paper centred around a useful distinction between what she called ‘foreground’ and ‘background’ of distributed cognition. The former indicates a sort of deep attention, involved for example in the process of engaging a traditional analogue book. The latter indicates the multiple-stream, ‘hyperattention’ involved in, for example, interacting with and experiencing digital media. The point Hayles was making is that in recent decades our brains have increasingly been rewired around a hyper-attentive framework. That is, not just our brains or thought processes per se, but in the way we are re-adapting and arranging our distributed cognitive environments.

TOC coverHayles used the example of Steve Tomasula’s digital novel TOC: A New-Media Novel to illustrated the movement towards hyperattention. If I am completely honest, I didn’t think this example necessarily fulfilled the promise of Hayles’ excellent framing. But in the main, this had more to do with technical difficulties (poor sound) and time constraints (just an hour). Things did get potentially quite interesting right at the end when, during questions, an all-too-short discussion took place around some of the political and ethical issues that arise with digital media and the idea of rising hyperattention (interestingly enough, one example given of this was the apparent technogenetic gulf between students and their professors).

This event was a double bill, of course – follow the link for a short blurb around Lev Manovich’s talk.

  1. Manovich: visualization, pattern and the objects of the humanities left a comment on March 9, 2010 at 9:46 am

    […] the strongest point of the N. Katharine Hayles’ seminar was her superb framing of the theoretical issues, the strongest aspect of Lev Manovich’s talk was […]

  2. […] also be seen in N. Katharine Hayles’ recent ruminations on ‘technogenesis’ (see also a long-ago post on this by myself). So how will I get this across to students? Perhaps the opening scene of Stanley Kubrick’s 2001: […]

  3. Sorry to Burst Your Bubble (1/3) – theory tech left a comment on December 16, 2018 at 2:23 pm

    […] The concerns regarding the democracy corroding-agency (or agencement) of filter bubbles predates the post-2016, U.S. political exigency of the topic. Although the term and its derivatives has come to refer to both algorithmically-driven and human processes of cognition (I will come back to this later), the original term is credited to Eli Pariser, who coined it in 2011 to describe increased user personalization in indexing algorithms on search engines and content curation on social media interfaces have come to insulate individuals into an ideological “echo chamber” in which we are isolated from other points of view. Drawing from Putnam’s concepts of “‘bonding’ capital’ (in-group social capital) versus ‘bridging capital’ (capital that gathers the stakeholders of an issue across in-groups), Pariser argues that predictive modeling in search engine algorithms encourage ‘bonding capital,’ but limit the internet’s potential of ‘bridging capital’ by limiting what information we encounter and who we hear, often in accordance to profitability in an ad-revenue driven market. Furthermore, he argues, the personalization of algorithms fundamentally “alters the way we encounter ideas and information (9)” in ways that include testing our attention spans towards uncomfortable points of view, thus engaging in a complex process of (in my words, drawing from Hayles) technogenesis. […]

  4. […] as camp’s central term is based on N. Katherine Hayles’s conceptualization of how human species and various tools and technologies co-evolve. During the […]

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